Book Marketing and Reviews

Retail book stores these days are almost as scarce as hen’s teeth! Almost all books are currently purchased through online book sellers. This change of marketing does have its pros and cons. You can now do your searching online and have the books delivered to your door. I don’t know about you, but I miss being able to go into the large book stores like firms such as Booktopia and Queensland Book Depot used to have and actually browse through the books on the shelves, pick them up, hold them in my hands and look inside. It seems that most bookstores that do still exist are just there to flog off discounted cheap remainders.

Most of the books I have purchased in recent years, whether they had been paperbacks or e-books, I purchased through Amazon. Unless the title was of a book which I had known well, I would generally read the reviews associated with that book. And, I think most people do this and use the reviews as a guide for their purchases. Some publications purchased lived up to the reviews they were given, others were complete rubbish. I assume the positive reviews had were written by close friends.

Waiting to read reviews before making a purchase poses a bit of a “chicken and egg” problem. If a review has to come first, who is going to make a purchase? With the exception of my paperbacks which are workbooks or journals, and a few of my early photography albums, all have also been published as Kindle e-books.

Recently, I went into my Amazon Kindle account and made all of my Kindle e-books as cheap as I possible could. They had low prices before. The most expensive was US$5.00. But now they are all priced under US$3.00 with some as cheap as US$1.00. The higher priced e-books are the photography albums which have quite large file sizes, and Amazon has higher minimum prices for these.

Why the extra low prices?

Well, my hope was and still is that people will make purchases, realise that they have great value for the money spent, and give the book a positive review. The e-books are electronic versions of the paperbacks and are almost identical. So, a review of an inexpensive e-book also applies to the paperback version.

I am hopeful that some of my friends will go to my Amazon author’s page, make a purchase of one or more of my e-books and leave an honest review. Amazon does indicate whether or not the review was made by a verified purchaser.

If you have been to any of my photo shoots over the last year or so as a model, some of your photographs will be in some of the albums. If you don’t already have a Kindle Reader, the program can be downloaded at no cost, whether your device is an Apple or an Android.

You probably won’t ask, but if you do ask yourself the question, “what’s in it for me?” Here is what I am offering.

The paperbacks I can provide to you at a lower price than you can buy them online. I purchase multiple copies at the one time and save on shipping. If you would like a paperback version of one of the books you have purchased the e-book version of, I shall knock off an additional $5.00 off my already discounted prices. Alternatively, if you purchase two copies at my discounted price, you will get a third copy at no cost. (This can be for the same album, or a different one at the same or lower price).

Let’s be mutually helpful to each other!