Marketing without Breaking the Bank

I remember years ago, the Saturday papers were the go to publications for everything, from finding which jobs were available to apply for, to finding out which shops had specials and what they were. Newspapers and magazines were full of advertisements for almost anything. Firms that didn’t advertise through magazines and newspapers would sometimes print flyers and fill your letter box with them.

But, all that has changed. Globally many publications which were in business a few years ago, now no longer exist. Many that do remain are struggling and have drastically cut staff numbers, notably journalists, because the advertising revenue is no longer available to pay for them. Printed catalogues that many firms used a few years ago are now far less common.

So, have firms stopped spending money on marketing? No, of course not. They have just changed how and where it is being spent. It is now a mere quarter of a century that we have had the World Wide Web, or Internet, but it is sometimes difficult to remember how we ever existed without it.

The Internet along with other technology has really changed how we do almost everything. One of the biggest changes has been in the way in which many people communicate. I don’t use public transport often, but when I do catch a train or a bus I am still surprised by the number of people staring at their smart phones with their thumbs working overtime. Once upon a time you would sit on a bus or a train and actually have a chat with the person sitting beside you whether your knew them or not. Generally I embrace change, but there are some things I preferred as they were.

But, I digress. I was discussing how advertising revenue for the traditional print media had significantly dropped. And fewer people are purchasing printed publications. This trend is closely correlated with the changes in the way people are communicating, which I also mentioned. Social media sites such as Facebook have in many cases have taken the place of the traditional print media. Firms having a social media presence are generally much more likely to be successful than those that don’t. Google and Facebook are now receiving a much greater share of the advertising revenue that in the past would have gone to the traditional print media.

Web sites would probably be considered as essential for many businesses if they are to stay in business. They are relatively inexpensive to set up and maintain, in addition to being able to produce colour photographs of products without having to go to the expense of getting them printed.

Maybe in some ways I am old fashioned, but personally I still prefer to hold a physical book or magazine in my hands instead of reading it on a Kindle reader or an iPad. However, I do both. Since 2010 I have published several books. The early ones were on aspects of business and communication, and most of the more recent ones are photography related. They have all been published as both paperbacks and as e-books. Earlier this year I investigated the software for the latest technology in e-books, the flipping page book. I thought it was great and purchased the software. Most of the books which I had earlier published as paperbacks and as e-books, are now also published as flipping page books. You can view them here.

In addition to converting these books, I have used the software to produce two issues of Petography Magazine. I have always had an entrepreneurial streak in me, and I have come up with what I think are great ideas to effectively use this software. I analysed the pros and the cons of using this software instead of web sites or printed products for various different scenarios. In several instances, the pros far outweighed the cons.

Here are some of the areas in which marketing using this flipping technology software will be very effective:

1. Flip Portfolios
2. Mini Flip Magazines for clubs, hobbyists etc.
3. Flip promotion for tradespeople or self-employed professionals
4. Flip promotion of an upcoming event or function

I registered a new domain name yesterday, and I have already published a web site giving more details about each of the above options.

The web site URL is www.flipportfolios.com

Check it out and let me know what your thoughts are.

Petography Magazine Issue 2

The November 2017 issue of Petography magazine has now been published. It is available as an instantly downloadable electronic flip book, Buy Now, or as A printed magazine.

The magazine has grown in size since the first volume which had sixty-six pages. The November, 2017 issue has a total of eight-six pages, all in full colour. The download price has been kept at a low US$2.50, and it is intended to keep all future issues at this same low price. But, being in full colour and with the high price of quality printed magazines and books, there is a marginal increase in the cost of the printed version.

Since 2012, I have published numerous books on subjects ranging from Australian humour and slang, to giving personal presentations and photography albums. Work books on subjects such as setting and achieving goals have also been published. Most of these books are available as both published paperbacks with ISBN’s and instantly downloadable e-books using Amazon Kindle and other formats. Thirty-four of them are now also published in Flip Book format.

One advantage of the Flip Book format, is that I have set up all of these books on book shelves, and the first ten pages of any of them can be viewed before deciding to make a purchase. Once a purchase is made, the book becomes instantly available. The prices of all of my Flip Books is in the range of US$0.99 to US$4.95, with the majority being around US$2.45.

Chances are, if you have been to my photo shoots over the years, your photos may well be in one or more of my photo albums. If you have downloaded a Flip Book and you would like to see a printed copy of the same book, just let me know. I do have multiple copies of most of them, and can bring the one you want to the next shoot for you to take a look.

Petography magazine is a bi-monthly publication with stories of people and their pets. If you or members of your family have a pet, or pets, and would like to be featured in a future issue, then let me know. It can be easily arranged.

Ian McKenzie

Mothers’ Day Classic

The Mothers’ Day Classic in on this coming Sunday, Mothers’ Day, at Southbank Parklands. In addition to me, there are currently forty-two other participants in the Passionate About Photography team.

All participants have no doubt been sent a website “Everyday Hero” link on which they can keep a record of their fund raising and also write any relevant news. Apart from my entry fee for the Mothers’ Day Classic, I don’t plan to get actively involved in fund raising for breast cancer research at this time. It is however a very worthwhile cause and I decided that I could help in other ways.

I plan on supporting all of you other good people who are going to be there to participate.

Already I have told Passionate About Photography participants that, I plan on being at the venue for most of the day. I should be there by 7.30m and will stay as long as needed, at least until mid-afternoon. My plans were to get heaps of photographs of our participants at the event. But, I want to do more, and I am going to.

The offer of photos is extended to all other groups or individual participants who would like to be involved. In addition to photos, I want stories . . . photos and stories that I can publish.

As many of you know over the last few years I have published several books and photography albums. These have been published as paperbacks and also digitally.

I plan on making an album from the photos and “stories” that I get from the event on Sunday. However, I plan on making the digital version of this album completely free to all participants, and to any others who would like to download it. If I produce a paperback version, and you want a copy of it, there will of course be a charge, because I am sure you will realise there are significant costs in producing full colour books in print. The content of all editions will be identical.

The “stories” will be the editorial content of the book, which of course I will reserve the right to edit. I may even need your help in ensuring I place the correct photos with the correct editorial. To ensure this I shall upload thumbnails of all the shots taken soon after the event, so the correct photos can go with the correct captions and/or stories.

Your help in letting relevant people know about this would be appreciated. Stories can be sent to me, or if you like bring along a typed sheet to the event on Sunday. Messenger is also another easy way to contact me. My mobile is 0403 543 827 if you need to contact me on the day. There will be crowds at the event, but I plan on spending a lot of time loitering around in front of the Nepal Pagoda, if you are trying to find me.

File copies of all edited photographs will be available at no charge.

Book Order Arrived Yesterday

I may be getting on in years, but there still are some things which excite me. Yesterday, it was the beep of a horn!

Yeah! I know, “small things amuse small minds”, but this was the horn of the courier’s van. And, that courier was delivering my latest order of books. Now, these were not just any old books! They were books that were fairly special to me. They were books that I had authored, been the photographer and graphic designer for, and had also been their publisher.

Not a great deal of work was required for the authoring component of these four particular books, as three of them are basically photography albums without much text. The fourth is one with which I am really pleased. I have illustrated with colour photos and graphics a heap of my favourite quotations. I have not counted the number of quotes, but the book is over one hundred pages in length. It is American Letter size, 8.5 inches X 11 inches, and each page in full colour with one or two quotations.

Below is part of the blurb I have placed on the back cover of, “Staying Positive During 2017 and Beyond – Inspirational and Other Quotes”.

“Philosophers, politicians, actors, authors and many others throughout history have said or written things that are memorable for us. Perhaps it is the clever use of word combination, or something meaningful, expressed succinctly.

In this publication I have compiled a list of some of my favourite quotations. These quotes cover many different genres including; motivation, love, family, and of course fun.

Each of these quotations I have endeavoured to make more interesting through the addition of colour graphics and/or colour photographs. All models appearing in this publication have been photographed be me, and I have also organised the layout of each page.

To my American friends reading this, I am an Aussie, and I have used Australian English throughout.”

One of my favourites in the book from Woody Allen

Below is the cover of this book.

If you would like to purchase a copy of this paperback, it would be great. It has an ISBN and will be available through all major international book sellers. It is currently listed on each of Amazon’s sites. Or, you can use this site. Here is a link from where you can make a purchase.

As you can see it has a price tag of US$25.00. If you live in Australia however, it will cost you more than that. Apart from the conversion into Aussie dollars, you will have the shipping cost from the USA. This will cost close to the same cost of the book, which may make the transaction a bit expensive.

As the author, obviously I can get copies for a bit less than the retail listed price. In addition I save on the shipping cost of each individual book by ordering several at the same time. I do have multiple copies of this publication and the other three which came in the same order. If you would like a copy of the paperback from me, I normally carry a few with me in my vehicle and can let you have a copy for $30.00 Australian.

Perhaps you would like a less expensive e-book version of, “Staying Positive During 2017 and Beyond – Inspirational and Other Quotes”.

A Kindle version is already available.

And, as of this morning there is an EPUB version which can be read on any e-reader.

I have priced the Kindle edition as low as I possibly could. It is less than US$2.00. Success through Amazon relies a lot on positive reviews. If you purchase the Kindle e-book through Amazon, I would really appreciate a review on Amazon from you. It will take only a few minutes of your time, but would be of great value to me.

The EPUB file is a bit dearer than the Kindle version, but not everyone has a Kindle reader. (They are available for free if you want one.) The EPUB version can be read with any EPUB reader. I use the Adobe EPUB Reader. You can download your free copy by clicking on the link.

How would you like both the e-book version and the paperback version for less than the price of the paperback? Well you can!

Purchase the Kindle, write a positive review, let me know, and a copy of the paperback is yours for $25.00 Aussie.

I did mention that multiple copies of four books arrived yesterday. Below are the covers of the other three.