Marketing without Breaking the Bank

I remember years ago, the Saturday papers were the go to publications for everything, from finding which jobs were available to apply for, to finding out which shops had specials and what they were. Newspapers and magazines were full of advertisements for almost anything. Firms that didn’t advertise through magazines and newspapers would sometimes print flyers and fill your letter box with them.

But, all that has changed. Globally many publications which were in business a few years ago, now no longer exist. Many that do remain are struggling and have drastically cut staff numbers, notably journalists, because the advertising revenue is no longer available to pay for them. Printed catalogues that many firms used a few years ago are now far less common.

So, have firms stopped spending money on marketing? No, of course not. They have just changed how and where it is being spent. It is now a mere quarter of a century that we have had the World Wide Web, or Internet, but it is sometimes difficult to remember how we ever existed without it.

The Internet along with other technology has really changed how we do almost everything. One of the biggest changes has been in the way in which many people communicate. I don’t use public transport often, but when I do catch a train or a bus I am still surprised by the number of people staring at their smart phones with their thumbs working overtime. Once upon a time you would sit on a bus or a train and actually have a chat with the person sitting beside you whether your knew them or not. Generally I embrace change, but there are some things I preferred as they were.

But, I digress. I was discussing how advertising revenue for the traditional print media had significantly dropped. And fewer people are purchasing printed publications. This trend is closely correlated with the changes in the way people are communicating, which I also mentioned. Social media sites such as Facebook have in many cases have taken the place of the traditional print media. Firms having a social media presence are generally much more likely to be successful than those that don’t. Google and Facebook are now receiving a much greater share of the advertising revenue that in the past would have gone to the traditional print media.

Web sites would probably be considered as essential for many businesses if they are to stay in business. They are relatively inexpensive to set up and maintain, in addition to being able to produce colour photographs of products without having to go to the expense of getting them printed.

Maybe in some ways I am old fashioned, but personally I still prefer to hold a physical book or magazine in my hands instead of reading it on a Kindle reader or an iPad. However, I do both. Since 2010 I have published several books. The early ones were on aspects of business and communication, and most of the more recent ones are photography related. They have all been published as both paperbacks and as e-books. Earlier this year I investigated the software for the latest technology in e-books, the flipping page book. I thought it was great and purchased the software. Most of the books which I had earlier published as paperbacks and as e-books, are now also published as flipping page books. You can view them here.

In addition to converting these books, I have used the software to produce two issues of Petography Magazine. I have always had an entrepreneurial streak in me, and I have come up with what I think are great ideas to effectively use this software. I analysed the pros and the cons of using this software instead of web sites or printed products for various different scenarios. In several instances, the pros far outweighed the cons.

Here are some of the areas in which marketing using this flipping technology software will be very effective:

1. Flip Portfolios
2. Mini Flip Magazines for clubs, hobbyists etc.
3. Flip promotion for tradespeople or self-employed professionals
4. Flip promotion of an upcoming event or function

I registered a new domain name yesterday, and I have already published a web site giving more details about each of the above options.

The web site URL is

Check it out and let me know what your thoughts are.

Petography Magazine Issue 2

The November 2017 issue of Petography magazine has now been published. It is available as an instantly downloadable electronic flip book, Buy Now, or as A printed magazine.

The magazine has grown in size since the first volume which had sixty-six pages. The November, 2017 issue has a total of eight-six pages, all in full colour. The download price has been kept at a low US$2.50, and it is intended to keep all future issues at this same low price. But, being in full colour and with the high price of quality printed magazines and books, there is a marginal increase in the cost of the printed version.

Since 2012, I have published numerous books on subjects ranging from Australian humour and slang, to giving personal presentations and photography albums. Work books on subjects such as setting and achieving goals have also been published. Most of these books are available as both published paperbacks with ISBN’s and instantly downloadable e-books using Amazon Kindle and other formats. Thirty-four of them are now also published in Flip Book format.

One advantage of the Flip Book format, is that I have set up all of these books on book shelves, and the first ten pages of any of them can be viewed before deciding to make a purchase. Once a purchase is made, the book becomes instantly available. The prices of all of my Flip Books is in the range of US$0.99 to US$4.95, with the majority being around US$2.45.

Chances are, if you have been to my photo shoots over the years, your photos may well be in one or more of my photo albums. If you have downloaded a Flip Book and you would like to see a printed copy of the same book, just let me know. I do have multiple copies of most of them, and can bring the one you want to the next shoot for you to take a look.

Petography magazine is a bi-monthly publication with stories of people and their pets. If you or members of your family have a pet, or pets, and would like to be featured in a future issue, then let me know. It can be easily arranged.

Ian McKenzie

Tote Bags, T’s and Other Tops

Sublimation is the chemical process of a substance going from a solid state to a gaseous state without going through the normal intermediary liquid state. Dry ice which is frozen carbon dioxide gas is a well known example of this process.
What is the connection between this chemical process and “Tote Bags, T’s and Other Tops”? Well, sublimation is a printing process that can be used on certain types of fabric and other substrates. Powdered dyes are held in suspension in a liquid base, and specially modified bubble jet printers squirt a mirror image of the final print onto a transfer medium. After it has dried, the transfer medium is attached with heat resistant tape to the final product to be printed, both are then placed in a special heat press. Temperatures and pressures vary depending upon the substrate, but typical settings for “Tote Bags, T’s and Other Tops” is one hundred and ninety degrees Celsius for about three minutes and reasonably high pressure. The result is that the heat and pressure cause the powdered dyes to sublimate into gases which become incorporated as a part of the fabric. Sublimated prints require specialised equipment and are more labour intensive than regular printing like canvas prints, in which the ink is sprayed onto the surface of the fabric, but the result is more permanent with stronger colours.

The images in this post are among the many that I have designed and uploaded to my Red Bubble artists site. I have been a member of Red Bubble for well over nine years, but most of my activity on the site has been fairly recent. If you click on the link you will be taken to my profile page where you will see examples of my art work and photography, all of which can be incorporated into products that can be purchased. Clicking on any graphic in particular, will take you to a page showing all the products available with that graphic. Many of Red Bubble’s products are printed using the sublimation printing method, and of course you are welcome to purchase any of the products listed on the site. However, I do own my own sublimation printers and heat presses, and can therefore produce many of the products listed on the Red Bubble site, in addition to many others, but for a fraction of the cost.
The originals of all the graphics on the Red Bubble site I have on my own external hard drives and am able to access reasonably quickly. Also, I enjoy dabbling in graphic art and produce new examples each week. Any photograph I have taken as well as all the art I have produced can be sublimated printed onto, “Tote Bags, T’s and Other Tops”. And, of course many other products such as mugs, tiles, aluminium sheets, cross word puzzles. Below are prices listed for some products.

Tote Bag (small) – $10.00 or $8.00
Tote Bag (large) – $12.50 or $10.00
Tote Bag (extra large) – $15.00 or $12.00
Draw String Bag – $15.00 or $12.00
T-Shirts (white) all sizes for ladies, men and kids $25.00 or $20.00
Ladies Tank Tops (white) all sizes – $25.00 or $20.00
Ladies Crop Tops (white) all sizes – $25.00 or $20.00

If you compare these prices with those on Red Bubble, you will find that they are about one third of the cost or even better in some cases. Why the two prices for each product? Well, the first price is the cost of any product for which the art work has not been done already. This includes any photograph not already published, with or without words. For these products, if five or more are ordered, then the second listed prices will apply. The second price also applies to all products for which the art work has already been completed. So, all of the graphics on the Red Bubble site will of course fall into this category.
All these products are white. If you want coloured tops you will need to purchase them from the Red Bubble site. For high definition sublimation prints, the best fabric is 100% polyester. I need to pre-purchase the blanks before I can produce any final products. So, you have the choice of white or white. Most of the graphics on the Red Bubble site I have already printed onto small and large sized Tote Bags. If you are interested in seeing any of these and we are likely to be meeting up for a photo shoot for example, remind me to put them in my vehicle before we meet.


The September 2017 edition of Petography Magazine has just been published. You will notice that a couple of the graphics I have placed in this posting mention the magazine. The cost of promoting anything can be expensive; but I consider Tote Bags, T-Shirts, Tank Tops and Crop Tops with a mention of Petography Magazine and its web site being seen in public as walking promotions. I am therefore willing to drastically cut the price on these products to half of the first mentioned price for each product in the list above. This deal extends to all of the Petography products which have already been produced or any photograph taken for the Petography Magazine with the added wording “featured in Petography Magazine” and “”.

That makes Tote Bags for as little as $5.00 and all tops for only $12.50.

For all orders, 50% payment is required with the order, with the balance being paid upon delivery.

If you have not already downloaded a copy of the September issue of Petography Magazine, it is available now for immediate download for only US$2.50. Click on the link to get your copy.

I have several hard copies which are perfect bound. You can save on the shipping cost and US exchange rate by getting one directly from me at a cost of AU$20.00.

Photographers and others with original art work, if you would like any of the above listed products, I would be happy to organise them for you. The second listed price would apply, but there would need to be a minimum order of five products, (can be assorted), for each piece of art work. The art work can be either PNG or JPEG, but must have a resolution of 300dpi or better. The art work and order can be emailed to

Petography magazine

It has arrived early.

The first issue of Petography magazine is the September and October 2017 edition. It has just been published and is available right now for immediate download.

Buy Now
Only US$2.50 a copy

The magazine has sixty-seven pages, and if you would prefer a printed perfect bound copy to an electronic copy, then that is available also. The emphasis in the magazine is on photographs and short stories of people and their pets. If you have already been photographed for the magazine and your photos and story are not in the first issue, they will be in a subsequent issue. Most of the content for the second issue is already available, and now the first issue has been published, I can now start on formatting and editing the second volume.

All photographs in the first issue were taken by me. And although I intend to continue taking photographs of people and their pets, I also welcome submissions from other photographers for future publications. Of course a short story or stories must accompany the photographs. Because the magazine is being produced as a web magazine in addition to a printed version, only high resolution photographs, watermark free will be accepted. They will need to have a resolution of 300dpi for the size being printed. Credit will of course be given to photographers and others involved in submitting material. If you would like to prepare suitable material, it can be sent to

Copies of the first issue can be downloaded from the Petography magazine web site. Or can be purchased right here:

Buy Now
US$2.50 a copy

Feedback on the magazine is of course always welcome. I have already planned a few additional features for the next issue.

The cost of the electronic version I am keeping at a low US$2.50. For a magazine with over sixty pages of full colour, I am sure you will agree that for less than the cost of a cup of coffee per issue, it is great value. The perfect bound printed version is selling for US$14.95. If you are purchasing the printed version online, there will also be a shipping cost involved. Alternatively, if there is an opportunity for us to meet personally, I will have copies of the perfect bound paperback edition for AU$20.00 each, (as soon as my stock arrives).

South East Queensland Living

“Beautiful one day, perfect the next” is a well known promotion for the Sunshine State of Queensland. Most of us who live here and many who visit would agree that it certainly is a great part of the world in which to live or visit.

It is a state with a large geographic area. You could for example, fit Great Britain into the area about eight times. But the population of the state is no where near the population of England’s capital London. Most of the population of Queensland is in its south east corner. In fact, the capital Brisbane, and its near neighbour Gold Coast city are Australia’s third and sixth largest cities respectively. But, neighbouring these cities are other cities and shires such as Logan, Ipswich, Redcliffe, Moreton Bay, Sunshine Coast, Scenic Rim which all merge into each other. Driving from my home in Jimboomba to Brisbane city can take me through three different cities; Logan, Ipswich and Brisbane. Someone who didn’t keep an eye on the place names as they were driving through probably would not be aware of just where they were on the journey.

There are many interesting stories that can be told about buildings, architecture and land marks, and people living and working in this part of the world. But, south east Queensland is not just about cities and people. We have National Parks with spectacular scenery, beautiful beaches and much more.

In fact, there is so much of interest that can be photographed and talked about I think it should all go into a regular magazine. And, one is about to be published. It will be called South East Queensland Living.

This is one of two projects that I am setting for myself. The other I shall mention shortly. It will be a large undertaking which will not work unless I get help from you and others. How can you help?

Well, in many ways.

All of us know interesting people. Let’s tell some stories about some of them. The stories could be concerning their work, perhaps some unusual trade, or perhaps a hobby or an interest with a difference. You can write the story and take photographs yourself if you wish, but there is no need to do so. I would be happy to take on that role. You would just need to discuss it with me and maybe assist in arranging times for an interview and photographs.

Perhaps you have some beaut photographs of whale watching off the coast, or of Natural Bridge or Queen Mary Falls in Lamington National Park. The ones published will certainly have credit given to the photographers involved.

Is there an interesting event or marketplace that you know about? Share it with us.

The magazine will be published using the latest technology and software HTML5 and Flash. It is planned that the magazine will be on-line only, at least in the early stages. A Print version could be organised at a later date if there is sufficient interest. In addition to photographs and stories, the magazine can contain videos, Utube or Vimeo, and other media. If you have any thoughts or ideas, I would be happy to discuss them with you.

I would like to get the first edition published before the end of this year, and future editions could be quarterly or bi-monthly. But, this can only happen if I get ideas, stories, photos and support from you and others.

Earlier I mentioned that there were two projects which I had in mind. The first is South East Queensland Living and the second is Models Actors Performers.

You guessed it. It is another magazine. Much of what I have said about South East Queensland Living also applies to Models Actors Performers.

It will have a focus on people in or associated with those three areas of interest in south east Queensland. But, there will probably be stories about happenings in other parts of Australia and even internationally. A detailed story with photographs on someone from each of the three areas mentioned will probably be included in each edition.

As with South East Queensland Living, I am looking for submissions of stories, photographs and other relevant material of interest. Web sites have been set up for both magazines. Each web site has an upload page where you can easily upload files straight from your computer to me without having to be a member of Dropbox, or some other file sharing web site. Take a look at the two magazine web sites and let me know what you think.

South East Queensland Living
Models Actors Performers